WE PROMOTE ETHICAL MANUFACTURING
Our Manufacturing Principles
Crafteli is following three principles in manufacturing:
- Ethical manufacturing set-up
- World-class but local sourcing.
- Italian-inspired manufacturing concept
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
Crafteli Company put up his own factory and employ regular employees and does not promote nor practice this sweatshop manufacturing set-up. Furthermore, Crafteli supports the initiatives of Fashion Revolution. Workers are paid with basic salaries, overtime fees, holiday pays, medical and government-mandated benefits.. Crafteli sewers and production crews also work inside air-conditioned rooms for comfort.
Now, Crafteli has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
Why world-class and local sourcing?
Crafteli believes in the phrase "think globally, act locally", as it urges us to consider the health of the entire planet and to take action in our own communities and cities. Example, we source our raw materials from known ethical brands and consider the quality needs of our customers worldwide. We use Japanese printers and Italian brands and quality ink like Kiian with ethical manufacturing facilities in Japan and South Korea, respectively. We use quality threads from known innovators like Coats but licensed and produced locally by a company a few kilometers away from our factory in the Philippines. We promote “Proudly Filipino” concept by buying our quality fabric from local manufacturers and distributors.
In addition, we believe in the Filipino craftsmanship and train local residents to do critical processes in our factory.
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Crafteli in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Crafteli employees try to visualize perfection even before the first stitch is sewn.
IT ALL STARTED WITH SIMPLE PATENTS AND INNOVATIONS
The founder of Crafteli, who is a licensed engineer, was inspired to start his own business in printing when he got his invention patent in 2007 about Flexible Laminated Image Transfer (FLIT) printing system. He also invented Perforia, which is a simple fabric perforating machine.
IT THRIVES WITH MORE IDEAS
Crafteli's ideas led to the introduction of customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others.
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BRIEF COMPANY PROFILE
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Crafteli Company was registered as Crafteli Enterprise on January 25, 2007. Upon the expiration of its initial registration 5 years later, it was renamed as Crafteli Company and registered at the Securities and Exchange Commission as a partnership between Wilbert Haduca and Rissa Haduca.
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Main Products
Crafteli Company's main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Customers
Crafteli's has developed more than 500 loyal customers, comprising of end-users, dealers, and ODM buyers. Around 10% of the customers are located overseas, although most of the local buyers are also selling abroad, which makes foreign sales reach as much as 40% of Crafteli's total production.
Crafteli Company's main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Customers
Crafteli's has developed more than 500 loyal customers, comprising of end-users, dealers, and ODM buyers. Around 10% of the customers are located overseas, although most of the local buyers are also selling abroad, which makes foreign sales reach as much as 40% of Crafteli's total production.
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Crafteli Company was featured in the Entrepreneur Magazine under the thriving businesses in the marathon industry with its introduction of the ecobib in 2010.
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