IT ALL STARTED WITH SIMPLE PATENTS AND INNOVATIONS
The founder of Crafteli, who is a licensed engineer, was inspired to start his own business in printing when he got his invention patent in 2007 about Flexible Laminated Image Transfer (FLIT) printing system. He also invented Perforia, which is a simple fabric perforating machine.
IT THRIVES WITH MORE IDEAS
Crafteli's ideas led to the introduction of customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others.
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BRIEF COMPANY PROFILE
Crafteli Company was registered as Crafteli Enterprise on January 25, 2007. Upon the expiration of its initial registration 5 years later, it was renamed as Crafteli Company and registered at the Securities and Exchange Commission as a partnership between Wilbert Haduca and Rissa Haduca.
- SEC Company Registration No. - PG201200515
- Company TIN No. - 008-194-475-000
Crafteli Company was featured in the Entrepreneur Magazine under the thriving businesses in the marathon industry with its introduction of the ecobib in 2010.
Main Products
Crafteli Company's main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Customers
Crafteli's has developed more than 500 loyal customers, comprising of end-users, dealers, and ODM buyers. Around 10% of the customers are located overseas, although most of the local buyers are also selling abroad, which makes foreign sales reach as much as 40% of Crafteli's total production.
Manufacturing Principles
Crafteli is following two principles in manufacturing:
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Crafteli in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Crafteli employees try to visualize perfection even before the first stitch is sewn.
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
Crafteli Company put up his own factory and employ regular employees and does not promote nor practice this sweatshop manufacturing set-up. Workers are paid with basic salaries, overtime fees, holiday pays, and enjoy medical benefits. Crafteli sewers also work inside air-conditioned rooms for comfort.
Now, Crafteli has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
Crafteli Company's main products are customized sublimated sportswear covering all major sports like basketball, frisbee, volleyball, soccer, American football, rugby, bowling, shooting, badminton, golf, cycling, triathlon, MMA, jujitsu, baseball, netball, swimming, gymnastics, running, lacrosse, and others. Its products are sold as Willix brand and as ODM.
Customers
Crafteli's has developed more than 500 loyal customers, comprising of end-users, dealers, and ODM buyers. Around 10% of the customers are located overseas, although most of the local buyers are also selling abroad, which makes foreign sales reach as much as 40% of Crafteli's total production.
Manufacturing Principles
Crafteli is following two principles in manufacturing:
- Italian-inspired manufacturing concept
- Ethical manufacturing set-up
Why Italian-inspired?
Manufacturing is an art in Italy. That is why all employees, including the owner, view themselves as artists. This is the artisan concept that guides Crafteli in its day-to-day operation as a manufacturer of custom sublimated sportswear. As artisans, Crafteli employees try to visualize perfection even before the first stitch is sewn.
Why ethical manufacturing?
Philippines is known to be one of the countries that employ female-dominated garment workers who are paid by what they produce. The set-up is commonly called sweatshops. This practice may be cost-effective but the downside is that it results to poor quality, as the main focus is on quantity.
Crafteli Company put up his own factory and employ regular employees and does not promote nor practice this sweatshop manufacturing set-up. Workers are paid with basic salaries, overtime fees, holiday pays, and enjoy medical benefits. Crafteli sewers also work inside air-conditioned rooms for comfort.
Now, Crafteli has proven that following a more ethical manufacturing set-up makes good business sense as it resulted to better quality and higher productivity.
Crafteli Supports The Fashion Revolution
