From Browse to Buy: How to Use Videos at Every Stage of the Customer Journey

When consumers look for answers, discover new things, or make decisions, they're often turning to videos for help. Video content helps guide potential buyers through a long and complex customer journey.
Today’s customer journey is long, complex and involves a lot of consumption of various types of content through digital channels. This makes video the perfect medium for engaging potential customers. Why?  

• Website visitors are 64% - 85% more likely to buy a product online after watching a video.
• The chances getting a page one listing on Google increase 53 times with video.
• Using video on a landing page can increase conversion by up to 86%.
• On average, sites with video content get an extra two minutes of dwell timecompared to sites that don’t.
• Video allows brands to connect with customers on both a rational and an emotional level. 

Simply put, videos will attract and keep visitors on your site longer, significantly increasing the chances that they will make a purchase. Now that you’re convinced that you need video content, let’s explore the customer journey and the types of videos that are most effective at each stage.