A MESSAGE FROM THE GENERAL MANAGER
Dear Valued Partner:
We hope you are enjoying our Big-19-in-2019 promo. We will continuously think of new big things to help you grow your business in 2019. However, there are also big decisions that we need to make because of the recurrence of big issues in our operations.
We hope you are enjoying our Big-19-in-2019 promo. We will continuously think of new big things to help you grow your business in 2019. However, there are also big decisions that we need to make because of the recurrence of big issues in our operations.
THE NEXT BIG THING
Starting January 26, we will no longer accept orders that do not comply with the use of the prescribed color charts.
I know you are aware that the strict use of color charts has been communicated to all dealers since August 2018. But unfortunately, only 2 dealers have complied. Because most dealers did not comply, we encountered a lot of problems. Over the past weeks, we have been replacing orders due to complaints about color discrepancies arising from the non-use or improper use of our prescribed color charts. According to the dealers who reported color discrepancies, it is their customers (we call them end-users) who were complaining that what we manufactured did not match the uniforms they ordered from other manufacturers or from us many months or years ago. As a manufacturer, we have no way to know what colors your customers really want, as we are not in direct contact with them.
Although we can assure you that we are 100% capable to print the colors you want from the prescribed color charts, we can not assure you that we can print accurately the colors only your customers can see in their minds, on their computer monitors, and on their existing uniforms that they bought from other manufacturers. Please take note that all manufacturers print colors differently even if they use the same brand of printer.
The non-use of the color charts has also slowed down our operation because of the unnecessary reworks and exchanges of email requests to brighten or darken or change colors during the test printing or prototyping stage. Easily, these additional steps can cause doubling of the production lead-time unless we do costly overtime works.
We anticipated that color issues might further aggravate with the aggressive marketing of local and foreign manufacturers who have no color standards. That is why we strictly enforced the use of the color charts last August 2018. Many of you requested for extension for another 2 months and we agreed. We sent out hundreds of color charts to you and for your customers and even offered to print the charts with your company names printed on them. We will also be releasing a video in the next few days to motivate and guide dealers on how to use the color charts.
These are the color charts we are prescribing. The details and digital copies are shown in our website link https://www.crafteli.com/color-references.html
You can still request for your free copies of the Crafteli or 3DWEAR charts with your company names printed on them.
I know you are aware that the strict use of color charts has been communicated to all dealers since August 2018. But unfortunately, only 2 dealers have complied. Because most dealers did not comply, we encountered a lot of problems. Over the past weeks, we have been replacing orders due to complaints about color discrepancies arising from the non-use or improper use of our prescribed color charts. According to the dealers who reported color discrepancies, it is their customers (we call them end-users) who were complaining that what we manufactured did not match the uniforms they ordered from other manufacturers or from us many months or years ago. As a manufacturer, we have no way to know what colors your customers really want, as we are not in direct contact with them.
Although we can assure you that we are 100% capable to print the colors you want from the prescribed color charts, we can not assure you that we can print accurately the colors only your customers can see in their minds, on their computer monitors, and on their existing uniforms that they bought from other manufacturers. Please take note that all manufacturers print colors differently even if they use the same brand of printer.
The non-use of the color charts has also slowed down our operation because of the unnecessary reworks and exchanges of email requests to brighten or darken or change colors during the test printing or prototyping stage. Easily, these additional steps can cause doubling of the production lead-time unless we do costly overtime works.
We anticipated that color issues might further aggravate with the aggressive marketing of local and foreign manufacturers who have no color standards. That is why we strictly enforced the use of the color charts last August 2018. Many of you requested for extension for another 2 months and we agreed. We sent out hundreds of color charts to you and for your customers and even offered to print the charts with your company names printed on them. We will also be releasing a video in the next few days to motivate and guide dealers on how to use the color charts.
These are the color charts we are prescribing. The details and digital copies are shown in our website link https://www.crafteli.com/color-references.html
- Crafteli color chart
- 3DWEAR color chart
- Formula Guide Pantone chart
You can still request for your free copies of the Crafteli or 3DWEAR charts with your company names printed on them.
To refresh your memory on how to use the charts, you may continue reading.